How many times have you heard someone say, “I have to go to a networking event.” Did you think…what even is networking? Most of us can define it at least loosely. Going to an event, calling, meeting with people that you think would help you personally or professionally is pretty close. For those of you who go to (or used to go to back when we could be in a restaurant together) events regularly, you know there’s a few kinds of networkers. Some good, some not so good.
There’s of course, business card person. This person definitely told themselves they have to hand out 200 business cards before they can leave and you have fallen victim to a run by card toss. If you do it right you can scoot that card right into the recycling because who wants to ever talk to that person again?
Next we have the newbie. They’re nervous and shy and have no idea how to talk about themselves. They’ll get there.
Third we have the boaster. The one who breaks up any conversation you might be having with a tall tale about how amazing they are and how their company is “crushing it” all because of the good work they’re putting in. “It’s like I can’t not make a sale.”
Finally, the experts. These are the people who know how to talk to you. They don’t seem slimy (because they’re probably not) they just genuinely want to know more about you. What you do, who you are. Of course ultimately they’re trying to make the sale but they know that the key to most people is to shut your mouth and listen.
Try to be the expert, even if you have to fake it til you make it. We’ve of course heard the expression, “you catch more flies with honey”. This is so true in almost every situation but especially in business. Imagine how much better your pitch is if you actually know the person you’re talking to. You’re not giving an elevator pitch anymore. You’re giving them a tailored explanation of how you can help solve the problem they just told you about. They’re going to gape, and then they’re going to pull out their phone and set a meeting. The best part about this is that you get to serve people, just by listening, and you get the sale.
People will tell you networking events are about numbers and to an extent, they’re right. You can’t just talk to one person and never go again. But the quality of the conversation matters too. If you get one person per event to go home and think, “wow what a great conversation that was. That person had some great ideas. I better confirm our meeting. Can’t wait” you have done LOADS better than Business card tosser.
I’m sure I’ve missed some more types of networkers. What nicknames do you have?